Friday, February 1, 2013

BMW sells Husqvarna to KTM CEO Stefan Pierer

MUNICH - The BMW Group has announced that it is selling the Husqvarna Motorcycles brand to a company owned by KTM CEO, Stefan Pierer, for an undisclosed sum. In a deal pending approval by European anti-trust authorities, Pierer Industrie AG of Austria will acquire Husky from BMW Motorrad.

The German OEM issued a release Friday saying that the agreement is part of a realignment of its motorcycle business that puts the focus on urban mobility and e-mobility. "In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potenetial," by focusing on those two segments.

BMW further states that its motorcycle division, "achieved a new sales record in 2012. With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter” from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters."

Next up, the company plans on expanding its product lineup in this segment with the launch of its C Evolution electric scooter in 2014. Beyond that, BMW reports that it will look at other vehicle concepts that use both environmentally-friendly combustion engines and electric motors. The company points to the continuing development of megacities and traffic density as the drivers behind these efforts.

In addition to the expansion in the field of urban mobility, core segments from the 650 single-cylinder entry-level bike to the 6-cylinder luxury tourer will also be selectively expanded.

The website,, points out that the purchase agreement is a surprising move given all the money and engineering efforts BMW has invested in Husqvarna R&D, efforts that have not only produced the Nuda 900 streetbike, but the TR650 dual-sport models recently released to the North American market.

It's unknown what this means for North American Husqvarna dealerships, many of which exist under the same roof as a BMW line.

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